Unlocking the shift in the ABC of consumers

Abstract

Like finance is the life blood of a business, Consumers are the oxygen to run any business. It is a proven fact that now the markets run not as profitdriven but more as consumer-driven. With the advent of the Internet, consumers have gained such importance that the marketing styles have been tailored to fit different categories of consumers. Hence, it becomes essential to understand the consumer’s pattern. The A-B-C of Consumers can be explained as Attitude, Behaviour and Consumption of the Consumers. The need of the hour is to satisfy the inexhaustible consumer wants in the most efficient way possible. Therefore it is essential that consumers ABCs are well understood to frame marketing strategies. As the entire market relies on the consumer nuances it is high time the consumer satisfaction is set in the priority list of the marketers. The current pandemic situation is changing the consumer dynamics to great extent. The ABC of consumers has seen