Neuromarketing and Information Technology

Abstract

In today’s world of intense and competitive environment in the business field, rival companies are stipulated to supplement their marketing strategies to all possible extents. Neuromarketing, has advanced as a popular commercial tool for the marketing and advertisement industry. A multitude of companies have
applied the concepts of neuromarketing at the grassroots level to escalate their sales. Although the term was introduced in the beginning of the 2002(by Ale
Smidts), but it has proved itself rather effective in the recent developments of the  IT industry.